Seth Godin on why marketing is too important to be left to the marketing department - Business of Software Blog

Seth Godin on why marketing is too important to be left to the marketing department - Business of Software Blog: "Seth Godin on why marketing is too important to be left to the marketing department
At last year's conference, Seth gave an inspiring talk on the title of 'Why marketing is too important to be left to the marketing department'. Make sure you watch it until the end, where he gives a preview of his (then upcoming) Tribes talk."