ThoughtFarmer : Five lessons learned about cross-cultural social networking

Five lessons learned about cross-cultural social networking.

Social networking theorists like to debate whether and how much cultural differences impact the way people respond to and interact with social networks.
Some, for example, argue that networks such as Facebook mainly reflect and accommodate values and norms prevalent in Anglo-Saxon cultures (U.S., UK, Canada, etc.) — which explains why they’re much less successful elsewhere.
The theoretical discussion turns starkly practical when multinational enterprises develop intranets or other social networking tools for internal use. Differences are real and sometimes critical, as learned while helping an Asian-based company with offices in Canada, the U.S., Korea and Japan deploy a global ThoughtFarmer intranet."